Privacy policy

We take your privacy very seriously. This document outlines how we collect and use your data, and gives you information about your rights.
 
 
1. HOW WE COLLECT YOUR DATA:
 
When you place an order online or by phone: We will gather all the information we need to process your order. (For example: name, email, postal address, billing address, card number or other payment method details, contact phone number. We also capture your IP address for fraud check purposes only). You may be given the option to opt in for email marketing. We will not send you email marketing unless you subscribe. You can opt out of email marketing at any time by contacting us. 

When you place an order with us online: As with all sensitive data we keep all of these details securely in our systems. The exception is payment details which are sent to and managed securely by our payment service provider. We do not keep a record of your credit card, for example, apart from the card type and last four digits for reference. 

When you opt in to receive marketing communications from us:

There are several ways you might do this, for example:
  • using an online form;
  • giving your details to staff in store and explicitly telling them you want to receive emails;
  • when entering a competition and asking us to send you emails.
When you first sign up for emails we will send you a welcome email to make sure you want to receive emails from us. You can opt out of email marketing at any time by contacting us

When you make a transaction in-store 

When you shop in store you might be asked for your email address (and sometimes your name, address details, phone number). We do this so that we can understand and serve our customers better, and to make sure we know which offers you qualify for. You are not obliged to give this information and we will never send you an email promotion unless you have opted in to receive emails. 

When you contact us 

We keep records of any communications we have with you so that we offer the best service to you and so that we can refer to them at later date if we need to. As with all sensitive data, we keep these details securely. 

Using CCTV in our store

We keep CCTV recordings for security purposes only. 
 
2. HOW WE USE YOUR DATA:
When you place an order online or by phone – fulfilling your order 
Primarily we use the data you provide to us to fulfil our contract with you: we use your delivery address to know where to send your order; we use your email address and mobile phone number to update you about your order status. 

When you place an order online or by phone, or make a transaction in store – marketing 
For marketing purposes we may use transaction data to analyse customer behaviour and to ensure we send you the most appropriate marketing (we don’t send you emails unless you ask us to). The legal basis we use for processing data for marketing purposes is called 'legitimate interest'. If you do not wish us to process your data in this way, you can contact us to let us know using the details above. 
We might also use the data you give us to send you information or offers by post. If you do not wish to be contacted by post you can let us know using the contact details above 
We have a legal obligation to keep this data for six years in case we need to refer to it. However, we will usually keep data for seven years since your last interaction: customers who haven't shopped with us for several years sometimes return to us. 

When you opt in to receive marketing from us 
We use any data you provide to us (at any time) as way to send you the most relevant marketing. If you have not made a transaction with us, but you have opted in to receive marketing by email or any other method the legal basis for processing is called 'consent'. We will keep personal data unless you tell us you no longer wish to receive marketing from us, in which case we will remove your opt-in, but keep other data for seven years afterwards in case you change your mind. 
When you contact us
We only use this data to answer your query, to refer to at a later date if necessary and to train our staff. We have a legal obligation to keep this data for six years after which time it will be deleted from our databases. 

Using CCTV in our store
We do not access CCTV recordings unless we need to for security purposes. This data is erased frequently unless it needs to be referred to due to a suspected incident or for some other legal reason.
3. DATA SHARING
We will NOT share your data with any third party.
 
4. YOUR DATA RIGHTS
You have the right to access your personal data (to ask us what information we hold about you).
You have the right to ask for your data to be deleted or corrected.
You have the right to ask us to stop processing your data.
You have the right to stop receiving marketing from us. 
For all of the above, please contact us. Where we are obliged to comply with your request we will do so as quickly as possible.